Traffic entry points to an Official Account

When designing an omnichannel strategy, the Public Account and the other WeChat-based products should work in synergy. By being aware of the entry points to an Official Account, this is the opportunity to turn your WeChat traffic into followers, the users whose attention can be captured by providing value on a regular basis with the marketing-oriented features offered by WeChat Open Platform, driving to recurrent engagement.

Main entry points to WeChat Official Account by category

List of entry points to drive traffic to a WeChat Official Account

Drive through scanning QR code (O2O) to an Official Account

Tactics

Leverage tracked QR code feature to measure the source of followers

Use WeChat global search (based on the searched keywords)

Use ID-based search (similar to the search for a person with his/her ID WeChat) to find an Official Account

entry point to WeChat official account from ID search

entry point to WeChat official account from ID search

Drive through Mini Program to WeChat Public Account

Access to the Official Accounts in the Mini Program menu > Section “About”

entry points to WeChat official account from the About section of a WeChat Mini Program

entry points to WeChat official account from the list of official account linked to WeChat Mini Program

after a Mini Program payment transaction

entry points to WeChat official account from WeChat pay transaction

(from Q4Y2108) new banner format inviting to follow the Official Account after a Mini Program payment transaction

after scanning a QR code

A banner as an entry point to WeChat Official Account is displayed when entering the Mini Program by scanning a QR code.

  • WeChat Official Account is accessible through a one-click button 
  • when accessing Mini Program through Official Account
entry points to WeChat official account from QR code of a WeChat Mini Program

This Official Account banner component will not show up if users click the link of a Mini Program shared in a group.

Redirect traffic from the owned APP to an Official Account

WeChat Opens API to Connect Official Accounts and Mobile Apps | November 2014 [TechNode]

Updated on 2019-08-13

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