When designing an omnichannel strategy, the Public Account and the other WeChat-based products should work in synergy.
By being aware of the entry points to an Official Account, this is the opportunity to turn your WeChat traffic into followers, the users whose attention can be captured by providing value on a regular basis with the marketing-oriented features offered by WeChat Open Platform, driving to recurrent engagement.
Main entry points to WeChat Official Account by category
List of entry points to drive traffic to a WeChat Official Account
Drive through scanning QR code (O2O) to an Official Account
Use WeChat global search (based on the searched keywords)
Use ID-based search (similar to the search for a person with his/her ID WeChat) to find an Official Account
Drive through Mini Program to WeChat Public Account
Access to the Official Accounts in the Mini Program menu > Section “About”
after a Mini Program payment transaction
(from Q4Y2108) new banner format inviting to follow the Official Account after a Mini Program payment transaction
after scanning a QR code
A banner as an entry point to WeChat Official Account is displayed when entering the Mini Program by scanning a QR code.
- WeChat Official Account is accessible through a one-click button
- when accessing Mini Program through Official Account
This Official Account banner component will not show up if users click the link of a Mini Program shared in a group.
After connecting to WeChat WiFi
Redirect traffic from the owned APP to an Official Account
Redirect traffic from a WeChat Moments Ad to an Official Account
When designing an advertising campaign on WeChat Moments, with certain ad formats, the user can be taken to a WeChat Official Account (Home screen or Follow screen) once the promotional message is clicked.
Learn more about setting up a WeChat Moments campaign to redirect the audience to a WeChat Official Account: + Advertising on WeChat Moments: cost, ad formats, targeting and rules
Redirect traffic from a WeChat Banner Ad to an Official Account
When advertising on the WeChat Articles created by an Official Account, with certain ad formats, the user can be taken to a WeChat Official Account (Home screen or Follow screen) once the promotional message is clicked.
Learn more about setting up a WeChat Moments campaign to redirect the audience to a WeChat Official Account: + Advertising on WeChat Official Account: cost, ad formats, targeting and rules