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How to leverage WeChat search features and WeChat SEO as a business

WeChat search: is WeChat turning into a search engine?

You can search for the following main types of content via the WeChat search bar (either the gigantic search bar at the top your WeChat homepage, or under “Discover” tab):

  • WeChat moment posts
  • WeChat articles published by official accounts
  • WeChat Official Accounts
  • WeChat Mini Programs: homepage and inside pages
  • Novels via the Tencent platform
  • Music via QQ Music
  • Internet content via the Sogou搜狗 search engine (Tencent is an investor)
  • Stickers

Further readings:

WeChat Brand Zone: why you need one as a business

Learn more: + WeChat Brand Zone: taking over the first search result

Updates and timeline

DateFeaturesSource / more details

June 2018
The search feature inside Top Stories(看一看) has added more targeted search categories, and the Top Stories feed can also be refined based on your interests => a move certainly targeting Toutiao 今日头条 Jing Daily

April 2018
– Filtering options allow for different sorting orders
– Sogou Baike is becoming an important WeChat search propery
– WeChat’s Brand Zone not only appears at the very top of search results but also contains direct links to the brand’s WeChat Shop and WeChat Official Account (OA)
Westwin
January 2018– Focus on improving the in-app search – focus of 2018 as currently search results are very poor
– Enable WeChat search to directly display results via WeChat Mini Program integration.
=> Starting to do such integrations with airlines: if you search for a flight number in WeChat Search, it will display the airline Mini Program with the flight current status, boarding gate, arrival and take off time.
Walkthechat
April 2017
Search” feature is enabled by default in the Wechat interface (not need to activate like before)
Updated on 2019-02-27

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