Just starting to understand WeChat? Here is a curated list of essential resources to give you a fundamental understanding of what piece WeChat can play in your digital puzzle.
Because WeChat is not a search based ecosystem, when talking about WeChat Marketing, there are 2 main ways to promote your business or your brand:
In China, the WeChat digital marketing budget are splitted between these 2 forms of advertising.
Each of these techniques can be used for different business objectives.
The basics of WeChat: features, ecosystem for businesses
Beauty Industry
Event Industry
WeChat for Event Marketing
Digitalization of event with WeChat before, during and after the event
You may also want to read our WeChat marketing training courses article.