WeChat for business 101 – essential reads

Just starting to understand WeChat? Here is a curated list of essential resources to give you a fundamental understanding of what piece WeChat can play in your digital puzzle.

Because WeChat is not a search based ecosystem, when talking about WeChat Marketing, there are 2 main ways to promote your business or your brand:

In China, the WeChat digital marketing budget are splitted between these 2 forms of advertising.

Each of these techniques can be used for different business objectives.

The basics of WeChat: features, ecosystem for businesses

Beauty Industry

Event Industry

WeChat for Event Marketing

Digitalization of event with WeChat before, during and after the event

You may also want to read our WeChat marketing training courses article.

Updated on 2020-05-18

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