Just starting to understand WeChat? Here is a curated list of essential resources to give you a fundamental understanding of what piece WeChat can play in your digital puzzle.
Because WeChat is not a search based ecosystem, when talking about WeChat Marketing, there are 2 main ways to promote your business or your brand:
In China, the WeChat digital marketing budget are splitted between these 2 forms of advertising.
Each of these techniques can be used for different business objectives.
The basics of WeChat: features, ecosystem for businesses
WeChat for Event Marketing
Digitalization of event with WeChat before, during and after the event
You may also want to read our WeChat marketing training courses article.