Opening a Wechat Official Account: application process, requirements, fees and rules

Before registering a WeChat Official Account, make sure you know the difference between the types of accounts available: WeChat Subscription vs. Service Account

Need help to open your WeChat Official Account? Let us connect you with a hand-vetted partner with relevant expertise in your field.

1. How to create a WeChat Official Account: Signup and verification process

Based on incorporation location, the process to set-up/create an official account is different as well as the fees

How to create WeChat Official Account from mainland China – with a Chinese business license

WeChat Official Account registered with a Chinese business license/entity = LOCAL/DOMESTIC WeChat Official Account

The public account is registered via WeChat Open Platform where all WeChat properties (Official Accounts, Mini Programs) of a company are sitting.

How to create your WeChat Official Account with a Mainland China entity

  1. Select your Account Type

    Select the right type of Official Account according to your strategy for this channel

  2. Create a User Account

    Provide an email to which a confirmation email will be sent

  3. Select Mainland China as your Region

    Mainland China region is selected to create local Official Account

  4. Fill in your Organization Details

    Fill in your account type (corporate or personal public account), company name, Business license number and the administrator’s information

    WeChat open official account organization information

  5. Select Authentication Method

    ‘WeChat verification’ authentification method is required to get the gold badge on your profile and access to advanced platform features.

  6. Fill in your Account Profile information

    Fill in your account name, short description and the region of activity

  7. Verify

    Verify your account when ‘WeChat Verification’ method was chosen as your authentication way (see step 5 ☝☝☝☝)

  8. Add operators

    Learn more about how to add operator(s)

  9. Configure the account

    First configurations with built-in features: automatic on-boarding message, contact management, broadcasting message, menu, etc…

How to create WeChat Official Account from overseas (for example, Malaysia, Hong-Kong, Singapore or Thailand) – with a Foreign business license

WeChat Official Account registered with a Foreign business license = OVERSEAS/GLOBAL (Service) Official Account / 海外特殊认证的国内服务号

WeChat Official Account registered by an overseas entity is a Service Official Account. Overseas entities can’t register to open a Subscription Official Account.

2. What are the differences between a LOCAL and OVERSEAS WeChat Official Account?

3. Official Account registration fees

Here is a break-down of the cost to set-up and then run a WeChat Official Account

Costs to sign-up to a WeChat Official Account

  • Sign-up fee when creating WeChat Official Account: Free (before 300 RMB)

Costs to verify the new created Official Account

WeChat Official Account yearly verification fee:

  • LOCAL WeChat Official account: 300 RMB per year (option if WeChat Pay is required)
  • OVERSEAS WeChat Official account: 99$ per year

4. FAQ to register an Official Account

Can I apply to an Official Account if I’m currently outside of China?

Yes, as long as you have the qualified documents prepared, the whole application can be processed via the Internet.

Where to apply?

– Application process through 微信公众平台 / for all the Official Accounts (even overseas accounts)

What do I need to prepare for the application? (as a corporation)

– Chinese business license 营业执照
– Organization certificate 组织机构代码证
– Company’s Chinese landline phone number (may receive a verification call from Tencent)
– A Chinese ID and cell phone number (身份证) of a mainland China citizen with a WeChat Payment account linked to his/her bank card
– Access to a Chinese bank account of the company, including account number, bank name, and bank address.

I am a foreigner, can I apply for an Official Account as an individual?

No, because you will need to fill in a Chinese ID (only mainland China, not including HK, Macao and Taiwan) during the registration process.

I am a foreigner in China and own a WFOE, can I register an
Official Account ?

Yes, a WFOE business licence certificate is a valid Chinese entity license, but it will take a longer time in the application process.

How long will it take?

– 1 to 2 weeks if you are applying with a Chinese business license on the official website directly.
– 1 to 2 months as a China WFOE

What will I get after the registration has been validated?

Full access to backend basic functions including edit contents and send private messages, but without WeChat payment, which needs to be registered separately.

How many accounts can I register for my business?

An enterprise can set up 2 Official Accounts, including subscription account and service accounts. You can apply for more by contacting Tencent and providing the reason why you would need more. Acceptance is not guaranteed.

My WeChat Official Account was setup by an agency using their business license. Can I transfer the ownership of the account to my business?

Yes, as long as it is transferred to another China-based business entity. The dedicated procedure is below (5. How to transfer WeChat Official Account ownership 👇👇👇👇)

Can I create a WeChat Official Account without Chinese business license?

Yes – you can open an Official Account with Chinese ID only.
However, Personal Official Account type can only register ‘Subscription’ Official Account.

Do I need to register my trademark with WeChat?

It is not mandatory but highly recommended to avoid organic search traffic hijacking. Detailed WeChat brand registration procedure here.

Be careful

– The bank account name must match the name on the Chinese business license.
– Wechat will ask this account to transfer some money to their official bank account for verification usage.

(Source: 31Ten)

5. How to transfer WeChat Public Account ownership

Change an Official Account from one entity to another
Change from Personal Official Account (= Official Account registered with Chinese ID) to Business Official Account (= Official Account registered with Chinese business license)

It’s also possible to transfer the ownership of a Personal Official Account with the cooperation of the person behind the ‘Administrator’ role.

6. How to add an operator to an official account

Full details here: How to add an operator to an Official Account

Need help to open your WeChat Official Account? Let us connect you with a hand-vetted partner with relevant expertise in your field.

Updated on 2019-09-17

Article Attachments

Related Articles

Help us to improve this page!
Outdated information? Exclusive insights? Share with us what is missing!
Submit updates