Traffic entry points to a WeChat Official Account

Here is the list of WeeChat Official Account entry points.

When designing an omnichannel strategy, the Public Account and the other WeChat-based products should work in synergy.

By being aware of the entry points to an Official Account, this is the opportunity to turn your WeChat traffic into followers, the users whose attention can be captured by providing value on a regular basis with the marketing-oriented features offered by WeChat Open Platform, driving to recurrent engagement.

There are many ways to access it.

Main entry points to WeChat Official Account by category

List of entry points to drive traffic to a WeChat Official Account

Drive through scanning QR code (O2O) to an Official Account

Use WeChat global search (based on the searched keywords)

Use ID-based search (similar to the search for a person with his/her ID WeChat) to find an Official Account

Drive through Mini Program to WeChat Public Account

Access to the Official Accounts in the Mini Program menu > Section “About”

after a Mini Program payment transaction

after scanning a QR code

A banner as an entry point to WeChat Official Account is displayed when entering the Mini Program by scanning a QR code.

• WeChat Official Account is accessible through a one-click button 
• when accessing Mini Program through Official Account

This Official Account banner component will not show up if users click the link of a Mini Program shared in a group.

After connecting to WeChat WiFi

Redirect traffic from the owned APP to an Official Account

WeChat Opens API to Connect Official Accounts and Mobile Apps | November 2014 [TechNode]

Redirect traffic from a WeChat Moments Ad to an Official Account

When designing an advertising campaign on WeChat Moments, with certain ad formats, the user can be taken to a WeChat Official Account (Home screen or Follow screen) once the promotional message is clicked.

Learn more about setting up a WeChat Moments campaign to redirect the audience to a WeChat Official Account: + Advertising on WeChat Moments: cost, ad formats, targeting and rules

Redirect traffic from a WeChat Banner Ad to an Official Account

When advertising on the WeChat Articles created by an Official Account, with certain ad formats, the user can be taken to a WeChat Official Account (Home screen or Follow screen) once the promotional message is clicked.

Learn more about setting up a WeChat Moments campaign to redirect the audience to a WeChat Official Account: + WeChat Banner ads on WeChat Official Account: cost, ad formats, targeting and rules