Traffic entry points to a WeChat Mini Program

You are probably wondering how do I get WeChat Mini Programs? WeChat have gradually created access points throughout the app for users to discover, share and interact with Mini Programs. They make them easier and easier to find, to work in any scenario.

Here is the list of entry points to drive traffic to a WeChat Mini Program. There are many ways to access it.

1. Overview of the Mini Program entry points

The entry points can fall into 3 main buckets:

  • offline QR codes
  • access via within WeChat
  • access via an external platform
Main categories of entry points. Source: Jisu app

2. Sharing to chat messages is the #1 entry point to WeChat Mini Programs

Here are the main traffic sources as well as the evolution over time.

In 2018 – Sharing and quick entry (shortcut bar on top of homepage screen) represent together 60% of the traffic to Mini Programs

Mini Program traffic by source | June 2018
How do the users access a Mini Program? | Aladdin / [June 2018]

In 2019 – the shortcut bar on top of the homepage screen that can be accessed when swinging down on WeChat has become the most popular entry point.

How do the users access a Mini Program? | Youzan [Q3 2019]

3. Main entry points to WeChat Mini Programs by category [from within WeChat]

WeChat team is ever increasing the number of entry points to Mini Programs within the WeChat ecosystem. Th

Mini Programs can be accessed via the following:

分享 Share

单人聊天会话中的小程序消息卡片Mini Program message card in a single chat session
带 shareTicket 的小程序消息卡片(详情)Mini Program message card with shareTicket (details)
群聊会话中的小程序消息卡片Mini Program message card in a group chat session
App 分享消息卡片App Share Message Card
[from June 2020] Mini Program message card in WeChat Moments

Note: so far only available to Android Mini Programs

快捷入口 Quick entry

发现栏小程序主入口Discovery bar mini program main entrance
微信聊天主界面下拉WeChat chat main interface drop-down / drop-down menu on the homepage with a list of saved or recently used Mini Programs
小程序 profile 页Mini Program profile page
安卓系统桌面图标Android home screen icon
顶部搜索框小程序快捷入口Top search box Mini Program shortcut entry
长按小程序右上角菜单唤出最近使用历史Long click the upper right corner of the Mini Program to call up the most recent history
聊天顶部置顶小程序入口Chat at the top of the Mini Program entry

公众号 Official Account

公众号自定义菜单Official account custom menu
公众号文章Official account article
公众号模板消息Official account templated message
公众号 profile 页相关小程序列表Official account profile page > related Mini Program list
公众号会话下发的小程序消息卡片Mini Program message card issued by the official account
公众号文章商品卡片Official account article product card
公众号文章广告Official Account article advertisement

Further readings

模版消息 Templated messages

小程序模版消息Mini Program templated messages

卡券 Coupon cards

我的卡包My card package
卡券详情页Coupon card details page
卡券的适用门店列表List of applicable stores for coupons
发现栏小程序主入口搜索框的搜索结果页Find the search results page of the main menu search box of the Mini Program
顶部搜索框的搜索结果页Search results page for the top search box
添加好友搜索框的搜索结果页Search results page with friend search box added
顶部搜索框搜索结果页“使用过的小程序”列表Top search box search results page “used Mini Program” list
搜一搜的结果页Search results page

跳转 Redirects

从另一个小程序返回Return from another Mini Program
小程序打开小程序Mini Program open another Mini Program
[from March 2019] from the Mini Program “Great products circle” 好物圈

支付 WeChat Pay

微信钱包WeChat wallet
微信支付完成页WeChat payment completion page
二维码收款页面QR code collection page
钱包中的银行卡详情页Bank card details page in the wallet

Location Based Services (LBS)

附近小程序列表List of nearby Mini Programs
附近小程序列表广告Nearby Mini Program advertisement list
摇周边Shake around
城市服务入口City service entrance

其他 Other entry points

音乐播放器菜单Music player menu
摇电视Shake TV
微信连Wi-Fi状态栏WeChat Wi-Fi status bar
连Wi-Fi成功页Wi-Fi connection success page
客服消息列表下发的小程序消息卡片Mini Program message card issued by the customer service message list
自动化测试下打开小程序Open the Mini Program under automated test
前往体验版的入口页Go to the entry page of the experience version
移动应用Native Mobile Applications
体验版小程序绑定邀请页Experience applet binding invitation page
[from Summer 2020] from WeChat H5
WeChat Moments advertisement
附近小程序列表广告Nearby Mini Program advertisement list
公众号文章广告Official Account article advertisement

Mini Program channel is increasingly integrated within the WeChat ecosystem.

4. Main entry points to WeChat Mini Programs [from an external platform]

Drive traffic to WeChat Mini Program from another APP.

That's rare enough to be mentioned

In the Chinese digital landscape, Chinese platforms block in general any easy bridge/integration (links, redirections, etc…) with their competitors’ platforms in the BATX war.


[from July 2020] A Weibo paid ad post (more specifically the “Big card” format) can redirect users to a WeChat Mini Program.

Requirements & pre-requisite

The feature is still in testing.

  • so far only available to advertisers/brands registered and authenticated via the Superfans platform
  • whitelisting process: only certain accounts can access this feature by invitation

Updated on 2020-08-28

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