Tencent’s WeChat Mini Program has been a huge hit as soon it launched in 2017. Known as the “app inside an app”, WeChat Mini Program is considered revolutionary for how it has made marketing and communicating with customers easier for big brands and...
Many online content creators continue to seek solutions to create a stable stream of income as well as capture the market share of readers. The implementation of paywalls is one strategy they can use to generate revenue and WeChat is experimenting...
This article was originally published on my LinkedIn author profile. If you’ve never stumbled your way through the WeChat Official Account backend, or lost yourself in the black hole of a 3rd party editing software like Xiumi, 1200+ WeChat posts may...
This article was originally published here. Augmented Reality (AR) is very likely to become the next big tool for brands to gain dominance in WeChat’s highly competitive environment. Alibaba and Tencent bringing their CNY 2017 red envelope (红包) war...
