Tencent’s WeChat Mini Program has been a huge hit as soon it launched in 2017. Known as the “app inside an app”, WeChat Mini Program is considered revolutionary for how it has made marketing and communicating with customers easier for big brands and...
As WeChat becomes more diversified and saturated with content, building a solid and valuable relationship with your customer base is more important than ever. WeChat users are becoming more selective on what they read and how they view information...
Chinese consumers are increasingly e-shopping all over the world and for brands looking to expand their e-Commerce business, creating a WeChat cross-border e-Commerce platform can be a great tool to add to their marketing strategy. And as China’s...
