This article was originally published here.
WeChat Mini Programs now enables brands to develop Augmented Reality (AR) feature for the first time. As a pilot launch, WeChat collaborated with Armani to launch a WeChat Mini Program AR lipsticks testing experience.
Users are able to personally try on different lipsticks simply by clicking on the various colours.
![Amani ar experience | wechat mini program augmented reality](https://wechatwiki.com/blog/wp-content/uploads/sites/2/2019/02/wechat-mini-program-ar-augmented-reality-1.gif)
Users are also able to upload a picture to the Mini Program to test the colors. The Mini Program automatically detects the lip area and applies the selected color.
The Mini-program also has “viral” features, enabling users to easily generate a 2 by 2 test card for users to share with friends. Since lipsticks are one of the most popular gift categories, this picture uploading feature is especially useful.
![Amani AR interface | wechat mini program augmented reality](https://wechatwiki.com/blog/wp-content/uploads/sites/2/2019/02/wechat-mini-program-ar-augmented-reality-2.jpg)
However, Armani didn’t seem to experience a large increase of social mentions despite its killer AR feature launch. Most of the coverage for the new feature was carried by tech news outlets.
![Armani brand social media mention | wechat mini program augmented reality](https://wechatwiki.com/blog/wp-content/uploads/sites/2/2019/02/wechat-mini-program-ar-augmented-reality-3.jpg)
AR features definitely enable users to relate to the product and makes it easier to select the right colour. But simply providing a state-of-art shopping experience is not enough in today’s social space. High-quality traffic generated by KOL marketing is still the key to a successful WeChat campaign.