{"id":207,"date":"2019-09-09T09:30:41","date_gmt":"2019-09-09T09:30:41","guid":{"rendered":"https:\/\/demo.mekshq.com\/johannes\/dc\/?p=207"},"modified":"2020-05-18T05:30:28","modified_gmt":"2020-05-18T05:30:28","slug":"wechat-backend-analytics-data","status":"publish","type":"post","link":"https:\/\/wechatwiki.com\/blog\/wechat-backend-analytics-data\/","title":{"rendered":"New WeChat Analytics features: heat-map function & top follower analytics"},"content":{"rendered":"\n

WeChat heat-map is the feature available in the dashboard of WeChat Official Account. When login o WeChat back-end, this analytics data helps to understand better your readers and the followers of the influencers<\/a> you are collaborating with. <\/p>\n\n\n\n

\n\n\n\n

This article was originally published here<\/a>. <\/p>\n\n\n\n

\n\n\n\n

WeChat heat-maps<\/h2>\n\n\n\n

WeChat improves analytics back-end with \u201cheat map\u201d function. <\/p>\n\n\n\n

WeChat added a \u201cheat map\u201d function to the analytics back-end which indicates how far users have read WeChat articles.<\/p>\n\n\n\n

For instance, in the graph below, only 10% of readers read more than 90% of the article, while 50% of them read the article halfway.<\/p>\n\n\n\n

\"\u201cheat<\/figure>\n\n\n\n

This feature enables marketers to go beyond clicks and re-shares. For instance, it allows admins to identify a poorly performing article that only gets reads by leveraging clickbait.<\/p>\n\n\n\n

The feature is also useful to identify interesting articles in sectors such as B2B where sharing rate is low. B2B users might read an article through to the end, but not want to share it on their WeChat Moments.<\/p>\n\n\n\n

How to access the \u201cheat map\u201d feature<\/p>

  1. Click \u201c\u5185\u5bb9\u5206\u6790\u201d on the WeChat Official Account back-end<\/strong>

    <\/p> <\/li>

  2. Click \u201c\u5355\u7bc7\u7fa4\u53d1\u201d<\/strong>

    <\/p> <\/li>

  3. Click on the article for which you would like to see a heatmap<\/strong>

    <\/p> <\/li>

  4. Scroll down to the \u201c\u6570\u636e\u8d8b\u52bf\u201d section<\/strong>

    <\/p> <\/li><\/ol><\/div>\n\n\n\n

    Top follower analytics<\/h2>\n\n\n\n

    WeChat also added Top Follower Analytics to the WeChat Official Accounts backend.<\/p>\n\n\n\n

    The top followers are defined as the users who have your Official Account<\/a> as one of the 12 most-read Official Accounts on the top of their Subscription Account folder.<\/p>\n\n\n\n

    \"'Top
    ‘Top Followers’ information<\/figcaption><\/figure><\/div>\n\n\n\n

    The new analytics system now enables you to view these top followers\u2019 demographic information, including the number of top followers, gender, age, city, and operating system.<\/p>\n\n\n\n

    The top follower analytics is a more accurate measurement of your real \u201cactive\u201d followers compared to the overall follower analytics. Especially since subscription accounts usually have a lot of \u201cghost followers\u201d who never read articles. Now you can focus on the most active user group to fine-tune your content.<\/p>\n\n\n\n

    How to access the feature<\/p>\n\n\n\n

    • Click \u201c\u7528\u6237\u5206\u6790\u201d on the WeChat Official Account back-end, <\/li>
    • Click the \u201c\u5e38\u8bfb\u7528\u6237\u5206\u6790\u201d tab<\/li><\/ul>\n\n\n\n

      According to the NewRank Top 500 WeChat Official Account report of August 2019, the average percentage of active users is 11%. Comparatively, the average top article open rate is 4.3%; and almost half of the users would finish reading 100% of the article.<\/p>\n","protected":false},"excerpt":{"rendered":"

      WeChat heat-map is the feature available in the dashboard of WeChat Official Account. When login o WeChat back-end, this analytics data helps to understand better your readers and the followers of the influencers you are collaborating with. This article was originally published here. WeChat heat-maps WeChat improves analytics back-end with \u201cheat map\u201d function. WeChat added […]<\/p>\n","protected":false},"author":6,"featured_media":1570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[47,8],"yoast_head":"\nWeChat Backend Analytics: new available data - WeChat Blog<\/title>\n<meta name=\"description\" content=\"So far the data related WeChat Article in backend has been limited. WeChat improves analytics back-end with 'heat map' function and 'Top Follower' data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wechatwiki.com\/blog\/wechat-backend-analytics-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New WeChat Analytics features: heat-map function & top follower analytics\" \/>\n<meta property=\"og:description\" content=\"So far the data related WeChat Article in backend has been limited. WeChat improves analytics back-end with 'heat map' function and 'Top Follower' data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wechatwiki.com\/blog\/wechat-backend-analytics-data\/\" \/>\n<meta property=\"og:site_name\" content=\"WeChat Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wechatwiki\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/walkthechat\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-09T09:30:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-18T05:30:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/09\/wechat-backend-analytics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WalktheChat\" \/>\n<meta name=\"twitter:site\" content=\"@wechatwiki\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WalktheChat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"WeChat Backend Analytics: new available data - WeChat Blog","description":"So far the data related WeChat Article in backend has been limited. 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