{"id":161,"date":"2019-07-07T07:04:05","date_gmt":"2019-07-07T07:04:05","guid":{"rendered":"https:\/\/demo.mekshq.com\/johannes\/dc\/?p=161"},"modified":"2019-10-17T13:26:02","modified_gmt":"2019-10-17T13:26:02","slug":"wechat-mini-program-ar-augmented-reality-in-shopping-experience","status":"publish","type":"post","link":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/","title":{"rendered":"[Augmented Reality (AR) on WeChat] WeChat Mini Program AR shopping experience"},"content":{"rendered":"\n<p>This article was originally published <a href=\"https:\/\/walkthechat.com\/wechat-launched-augmented-reality-mini-programs-3-other-news\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">here<\/a>. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"https:\/\/wechatwiki.com\/wechat-resources\/wechat-mini-program-epic-tutorial-guide\/\">WeChat Mini Programs<\/a> now enables brands to develop Augmented Reality (AR) feature for the first time. As a pilot launch, WeChat collaborated with Armani to launch a WeChat Mini Program AR lipsticks testing experience.<\/p>\n\n\n\n<p>Users are able to personally try on different lipsticks simply by clicking on the various colours.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"200\" height=\"353\" src=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-1.gif\" alt=\"Amani ar experience | wechat mini program augmented reality\" class=\"wp-image-1615\"\/><\/figure><\/div>\n\n\n\n<p>Users are also able to upload a picture to the Mini Program to test the colors. The <a href=\"https:\/\/wechatwiki.com\/wechat-resources\/wechat-mini-program-epic-tutorial-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mini Program (opens in a new tab)\">Mini Program<\/a> automatically detects the lip area and applies the selected color.<\/p>\n\n\n\n<p>The Mini-program also has \u201cviral\u201d features, enabling users to easily generate a 2 by 2 test card for users to share with friends. Since lipsticks are one of the most popular gift categories, this picture uploading feature is especially useful.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"544\" src=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-2.jpg\" alt=\"Amani AR interface | wechat mini program augmented reality\" class=\"wp-image-1612\" srcset=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-2.jpg 800w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-2-300x204.jpg 300w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-2-768x522.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>However, Armani didn\u2019t seem to experience a large increase of social mentions despite its killer AR feature launch. Most of the coverage for the new feature was carried by tech news outlets.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"460\" height=\"818\" src=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-3.jpg\" alt=\"Armani brand social media mention | wechat mini program augmented reality\" class=\"wp-image-1613\" srcset=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-3.jpg 460w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-3-169x300.jpg 169w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure><\/div>\n\n\n\n<p>AR features definitely enable users to relate to the product and makes it easier to select the right colour. But simply providing a state-of-art shopping experience is not enough in today\u2019s social space. High-quality traffic generated by KOL marketing is still the key to a successful WeChat campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was originally published here. WeChat Mini Programs now enables brands to develop Augmented Reality (AR) feature for the first time. As a pilot launch, WeChat collaborated with Armani to launch a WeChat Mini Program AR lipsticks testing experience. Users are able to personally try on different lipsticks simply by clicking on the various [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[283],"tags":[16,17,21,530],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v17.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmented Reality feature on WeChat Mini Program - WeChat Blog<\/title>\n<meta name=\"description\" content=\"WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Augmented Reality (AR) on WeChat] WeChat Mini Program AR shopping experience\" \/>\n<meta property=\"og:description\" content=\"WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"WeChat Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wechatwiki\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/walkthechat\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-07T07:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-17T13:26:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-1.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WalktheChat\" \/>\n<meta name=\"twitter:site\" content=\"@wechatwiki\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WalktheChat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Augmented Reality feature on WeChat Mini Program - WeChat Blog","description":"WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/","og_locale":"en_US","og_type":"article","og_title":"[Augmented Reality (AR) on WeChat] WeChat Mini Program AR shopping experience","og_description":"WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time.","og_url":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/","og_site_name":"WeChat Blog","article_publisher":"https:\/\/www.facebook.com\/wechatwiki\/","article_author":"https:\/\/www.facebook.com\/walkthechat\/","article_published_time":"2019-07-07T07:04:05+00:00","article_modified_time":"2019-10-17T13:26:02+00:00","og_image":[{"url":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-1.gif"}],"twitter_card":"summary_large_image","twitter_creator":"@WalktheChat","twitter_site":"@wechatwiki","twitter_misc":{"Written by":"WalktheChat","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/wechatwiki.com\/blog\/#organization","name":"WeChat Wiki","url":"https:\/\/wechatwiki.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/wechatwiki\/","https:\/\/www.linkedin.com\/company\/wechatwiki\/","https:\/\/twitter.com\/wechatwiki"],"logo":{"@type":"ImageObject","@id":"https:\/\/wechatwiki.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/10\/wechat-marketing-for-business-open-library-logo-circle.png","contentUrl":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/10\/wechat-marketing-for-business-open-library-logo-circle.png","width":400,"height":400,"caption":"WeChat Wiki"},"image":{"@id":"https:\/\/wechatwiki.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/wechatwiki.com\/blog\/#website","url":"https:\/\/wechatwiki.com\/blog\/","name":"WeChat Blog","description":"WeChat focus Blog from Marketing and Technology perspectives as an open space of expression","publisher":{"@id":"https:\/\/wechatwiki.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wechatwiki.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#primaryimage","inLanguage":"en-US","url":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-1.gif","contentUrl":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-1.gif","width":200,"height":353},{"@type":"WebPage","@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#webpage","url":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/","name":"Augmented Reality feature on WeChat Mini Program - WeChat Blog","isPartOf":{"@id":"https:\/\/wechatwiki.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#primaryimage"},"datePublished":"2019-07-07T07:04:05+00:00","dateModified":"2019-10-17T13:26:02+00:00","description":"WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time.","breadcrumb":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"WeChat Blog Home","item":"https:\/\/wechatwiki.com\/blog\/"},{"@type":"ListItem","position":2,"name":"WeChat Development","item":"https:\/\/wechatwiki.com\/blog\/wechat-topic\/wechat-development\/"},{"@type":"ListItem","position":3,"name":"[Augmented Reality (AR) on WeChat] WeChat Mini Program AR shopping experience"}]},{"@type":"Article","@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#article","isPartOf":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#webpage"},"author":{"@id":"https:\/\/wechatwiki.com\/blog\/#\/schema\/person\/ca3b693ac06a1471280a2c376c210749"},"headline":"[Augmented Reality (AR) on WeChat] WeChat Mini Program AR shopping experience","datePublished":"2019-07-07T07:04:05+00:00","dateModified":"2019-10-17T13:26:02+00:00","mainEntityOfPage":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#webpage"},"wordCount":216,"publisher":{"@id":"https:\/\/wechatwiki.com\/blog\/#organization"},"image":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-mini-program-ar-augmented-reality-in-shopping-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/wechat-mini-program-ar-augmented-reality-1.gif","keywords":["WeChat APP update","WeChat Augmented Reality","WeChat Mini Program Development","WeChat Technology"],"articleSection":["WeChat Development"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wechatwiki.com\/blog\/#\/schema\/person\/ca3b693ac06a1471280a2c376c210749","name":"WalktheChat","description":"WalktheChat is a WeChat agency developing tailored solutions for companies\u2019 WeChat public accounts.","sameAs":["https:\/\/walkthechat.com\/","https:\/\/www.facebook.com\/walkthechat\/","https:\/\/www.linkedin.com\/company\/walkthechat\/","https:\/\/twitter.com\/WalktheChat"],"url":"https:\/\/wechatwiki.com\/blog\/author\/walkthechat\/"}]}},"_links":{"self":[{"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/posts\/161"}],"collection":[{"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":11,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":1701,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/posts\/161\/revisions\/1701"}],"wp:attachment":[{"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}