{"id":131,"date":"2019-07-21T03:48:27","date_gmt":"2019-07-21T03:48:27","guid":{"rendered":"https:\/\/demo.mekshq.com\/johannes\/dc\/?p=131"},"modified":"2019-10-05T05:20:44","modified_gmt":"2019-10-05T05:20:44","slug":"wechat-system-updates-floating-windows-video-support-official-account-profiles","status":"publish","type":"post","link":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/","title":{"rendered":"WeChat APP updates: getting even closer to becoming an operating system &#8211; WeChat releases 7.0.5 version"},"content":{"rendered":"\n<p>This article was originally published <a href=\"https:\/\/walkthechat.com\/wechat-gets-even-closer-to-becoming-an-operating-system-and-4-other-news\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">here<\/a>. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2>Ability to minimize Mini-programs and other assets<\/h2>\n\n\n\n<p>WeChat released a new version\u2026 and it is becoming even more like an operating system.<\/p>\n\n\n\n<p>The main update was the ability to minimize content into several floating windows so that users can easily add temporary tags and switch between contents. This ability existed previously limited to just one article, and it now extended to all kinds of assets.<\/p>\n\n\n\n<p>Users can easily minimize a <a href=\"https:\/\/wechatwiki.com\/wechat-resources\/wechat-mini-program-epic-tutorial-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mini-program (opens in a new tab)\">Mini-program<\/a> they are looking at and get back to it later.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"630\" src=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-1.jpg\" alt=\"\" class=\"wp-image-1575\" srcset=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-1.jpg 800w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-1-300x236.jpg 300w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-1-768x605.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>When clicking on the side button, users can access all of the assets they have minimized. The limitation is 5 assets (mini-programs, articles, files) + music.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"933\" src=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-2.jpg\" alt=\"\" class=\"wp-image-1576\" srcset=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-2.jpg 800w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-2-257x300.jpg 257w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-2-768x896.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>This change is a new step toward WeChat becoming more of an operating system. Users are invited to stay within WeChat while accessing various applications, and can conveniently navigate between these \u201cApps within the App\u201d.<\/p>\n\n\n\n<h2>Improved support for videos<\/h2>\n\n\n\n<p>The new update of WeChat also comes with better integration with video assets. For instance, the display in the \u201c\u770b\u4e00\u770b\u201d section of WeChat (which regroups most popular articles) was upgraded.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"885\" src=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-3.jpg\" alt=\"\" class=\"wp-image-1577\" srcset=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-3.jpg 800w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-3-271x300.jpg 271w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-3-768x850.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The display of videos is now more native, and the total number of views for the video is publicly displayed.<\/p>\n\n\n\n<p>This is a natural defense move as WeChat is pressured to improve its video-sharing capabilities.<\/p>\n\n\n\n<p>While Facebook successfully made the transition to video (according to eMarketer, 24.5% of U.S video ads spending in 2018 was done on Facebook), WeChat\u2019s market share is eaten away by short video platforms such as Douyin.<\/p>\n\n\n\n<h2>Upgrade of WeChat Official Account profiles<\/h2>\n\n\n\n<p>WeChat also modified the profile of <a href=\"https:\/\/wechatwiki.com\/wechat\/wechat-official-account\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WeChat Official Accounts (opens in a new tab)\">WeChat Official Accounts<\/a>\u2019 information page for non-followers. The new interface is more compact and the article history display is a lot more user-friendly.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"812\" src=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4.jpg\" alt=\"\" class=\"wp-image-1578\" srcset=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4.jpg 800w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4-296x300.jpg 296w, https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4-768x780.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The new format also enables users to scroll through the account\u2019s entire publishing history directly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was originally published here. Ability to minimize Mini-programs and other assets WeChat released a new version\u2026 and it is becoming even more like an operating system. The main update was the ability to minimize content into several floating windows so that users can easily add temporary tags and switch between contents. This ability [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[16,527,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v17.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WeChat APP updates on floating windows &amp; video support - WeChat Blog<\/title>\n<meta name=\"description\" content=\"WeChat releases 7.0.5 version with new abilities: minimize Mini-programs, support video, etc... It is becoming even more like an operating system.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WeChat APP updates: getting even closer to becoming an operating system - WeChat releases 7.0.5 version\" \/>\n<meta property=\"og:description\" content=\"WeChat releases 7.0.5 version with new abilities: minimize Mini-programs, support video, etc... It is becoming even more like an operating system.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/\" \/>\n<meta property=\"og:site_name\" content=\"WeChat Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wechatwiki\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/walkthechat\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-21T03:48:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-05T05:20:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"812\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WalktheChat\" \/>\n<meta name=\"twitter:site\" content=\"@wechatwiki\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WalktheChat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"WeChat APP updates on floating windows & video support - WeChat Blog","description":"WeChat releases 7.0.5 version with new abilities: minimize Mini-programs, support video, etc... It is becoming even more like an operating system.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/","og_locale":"en_US","og_type":"article","og_title":"WeChat APP updates: getting even closer to becoming an operating system - WeChat releases 7.0.5 version","og_description":"WeChat releases 7.0.5 version with new abilities: minimize Mini-programs, support video, etc... It is becoming even more like an operating system.","og_url":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/","og_site_name":"WeChat Blog","article_publisher":"https:\/\/www.facebook.com\/wechatwiki\/","article_author":"https:\/\/www.facebook.com\/walkthechat\/","article_published_time":"2019-07-21T03:48:27+00:00","article_modified_time":"2019-10-05T05:20:44+00:00","og_image":[{"width":800,"height":812,"url":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4.jpg","path":"\/srv\/data\/web\/vhosts\/wechatwiki.com\/htdocs\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4.jpg","size":"full","id":"1578","alt":"","pixels":649600,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@WalktheChat","twitter_site":"@wechatwiki","twitter_misc":{"Written by":"WalktheChat","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/wechatwiki.com\/blog\/#organization","name":"WeChat Wiki","url":"https:\/\/wechatwiki.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/wechatwiki\/","https:\/\/www.linkedin.com\/company\/wechatwiki\/","https:\/\/twitter.com\/wechatwiki"],"logo":{"@type":"ImageObject","@id":"https:\/\/wechatwiki.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/10\/wechat-marketing-for-business-open-library-logo-circle.png","contentUrl":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/10\/wechat-marketing-for-business-open-library-logo-circle.png","width":400,"height":400,"caption":"WeChat Wiki"},"image":{"@id":"https:\/\/wechatwiki.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/wechatwiki.com\/blog\/#website","url":"https:\/\/wechatwiki.com\/blog\/","name":"WeChat Blog","description":"WeChat focus Blog from Marketing and Technology perspectives as an open space of expression","publisher":{"@id":"https:\/\/wechatwiki.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wechatwiki.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#primaryimage","inLanguage":"en-US","url":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4.jpg","contentUrl":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4.jpg","width":800,"height":812},{"@type":"WebPage","@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#webpage","url":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/","name":"WeChat APP updates on floating windows & video support - WeChat Blog","isPartOf":{"@id":"https:\/\/wechatwiki.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#primaryimage"},"datePublished":"2019-07-21T03:48:27+00:00","dateModified":"2019-10-05T05:20:44+00:00","description":"WeChat releases 7.0.5 version with new abilities: minimize Mini-programs, support video, etc... It is becoming even more like an operating system.","breadcrumb":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"WeChat Blog Home","item":"https:\/\/wechatwiki.com\/blog\/"},{"@type":"ListItem","position":2,"name":"WeChat Marketing","item":"https:\/\/wechatwiki.com\/blog\/wechat-topic\/wechat-marketing\/"},{"@type":"ListItem","position":3,"name":"WeChat APP updates: getting even closer to becoming an operating system &#8211; WeChat releases 7.0.5 version"}]},{"@type":"Article","@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#article","isPartOf":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#webpage"},"author":{"@id":"https:\/\/wechatwiki.com\/blog\/#\/schema\/person\/ca3b693ac06a1471280a2c376c210749"},"headline":"WeChat APP updates: getting even closer to becoming an operating system &#8211; WeChat releases 7.0.5 version","datePublished":"2019-07-21T03:48:27+00:00","dateModified":"2019-10-05T05:20:44+00:00","mainEntityOfPage":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#webpage"},"wordCount":316,"publisher":{"@id":"https:\/\/wechatwiki.com\/blog\/#organization"},"image":{"@id":"https:\/\/wechatwiki.com\/blog\/wechat-system-updates-floating-windows-video-support-official-account-profiles\/#primaryimage"},"thumbnailUrl":"https:\/\/wechatwiki.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/07\/wechat-system-updates-4.jpg","keywords":["WeChat APP update","WeChat Operation System","WeChat User Interface"],"articleSection":["WeChat Marketing"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wechatwiki.com\/blog\/#\/schema\/person\/ca3b693ac06a1471280a2c376c210749","name":"WalktheChat","description":"WalktheChat is a WeChat agency developing tailored solutions for companies\u2019 WeChat public accounts.","sameAs":["https:\/\/walkthechat.com\/","https:\/\/www.facebook.com\/walkthechat\/","https:\/\/www.linkedin.com\/company\/walkthechat\/","https:\/\/twitter.com\/WalktheChat"],"url":"https:\/\/wechatwiki.com\/blog\/author\/walkthechat\/"}]}},"_links":{"self":[{"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/posts\/131"}],"collection":[{"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":6,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":1580,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions\/1580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/media\/1578"}],"wp:attachment":[{"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wechatwiki.com\/blog\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}